Campaign Landing Page | Welcome Kit

Congratulations on your new campaign landing page! To get started, there are a few simple things our fulfillment team will need.

Welcome Call Checklist:

1. Company Information

Gather the following:

• Your Gmail email address. We’ll need this to connect to Google Analytics and use for the email contact on your lead capture form
• Company logo in one of the following high-resolution formats: EPS, AI, PDF, SVG
• Website addresses and social media usernames (handles) e.g. @samsauto or facebook.com/samsauto

2. Domain Name

Decide on a domain name or website address for your landing page.

1. Use Postmedia’s domain service, e.g. mycompanyname.mylp.co/
2. Use your own domain name, e.g. samsauto.com/newtires
3. Create a new domain name that will need to be registered and purchased, e.g. mynewdomainame.com

3. Website Content

Got great photos or videos? Visuals are a simple way to dress up a website landing page. They add colour and liveliness, and are a quick and simple way to give your audience visual context to your business.

• Gather the photos and videos you want to be included on your website. For best results, photos should be 2000 x 1800 pixels or higher, videos should be 1920 x 1080 pixels

Don’t have photos? If you don’t have great photos for your new website, don’t worry. Visit Shutterstock to pick the images you want at no extra cost.

1. Go to shutterstock.com
2. Enter keywords or phrases to describe the photos you want
3. Copy the Stock Photo ID#

4. Your Campaign

Before you start any new campaign, you have to know what you’re trying to achieve. Defining clear goals will shape how you create and test your landing pages. The metrics that align with these goals will show you what’s working and where you could improve. Knowing what you’re looking for and how to measure success will save you time in the design and testing phases. On the Welcome Call, we’ll spend 45-60 minutes discussing how to best achieve your campaign goals.

5. Tell us how we’re doing

Feedback is a crucial part of our collaborative creative process. As we develop your landing page, there will be specific times that we’ll ask for your input. Sticking to the review timelines will help ensure that your landing page launches without any delay.